Developers

The Product Identity API.

Resolve any GTIN or UPC to a single canonical product record — identity, category, specs, offers, and per-fact provenance — over a plain JSON API. The same canonical fact service that renders our pages answers the API, so what you read is what a search engine or AI assistant reads.

Base URL

https://api.anyupc.com/v1

Core endpoints

• GET /v1/products/{gtin} — the full canonical record for a GTIN-14.
• GET /v1/products?q={query} — search by GTIN, UPC, brand, or name.
• GET /v1/brands — the brand directory; /v1/brands/{slug}/products for a brand's catalog.
• GET /v1/categories — the product taxonomy.
• GET /v1/products/index — paginated enumeration of published records for sync.

Content negotiation

Every product page URL also answers as JSON — request it with Accept: application/json to get the machine-readable record at the same canonical URL your users see.

Access & limits

• A free tier for evaluation and low-volume use.
• Usage-based pricing beyond the free tier (see pricing).
• A hosted MCP server so AI assistants can query AnyUPC directly — coming with launch.
• Fields are served rights-aware: open data flows freely; restricted fields are filtered by entitlement.

API keys, the docs portal, and the MCP endpoint ship with the developer distribution phase. Base URL and endpoint shapes above are stable.